🎖️Build an army of Connectors

Hifive's Outbound Game: Why We Sip Our Own Bubbly! 🥂

1. Build an advisory board

Early in our journey, we decided to allocate 3% of our company to build an advisory network of connectors. These individuals possess vast networks and can facilitate warm introductions to our target accounts.

Similarly, the CEO at DocuSign, Keith Krach, decided early on to create an advisory board of over 200 people, including the COO of Deutsche Bank, the President of Purdue University, the Co-Founder of Yahoo, and the former CEO of McDonald’s Don Thompson, etc.

However, one of our biggest learnings over the last 3 years is that advisory boards built off equity is excellent. However, it's not enough. If you want consistent and scalable growth out of this channel, many of your Connectors need to be paid to help.

2. Pay your Connectors

Most startups don't realize how hard it is to drive top-of-funnel leads for their business and overestimate the power of advisory shares. At Hifive, we've built software for you (and ourselves) that enables us to pull all of our Connectors (paid and unpaid) into one place, collaborate on intros, and distribute monthly payments to Connectors.

We've created a Directory of Connectors that anyone can partner with.

Is it just about getting intros? Nope!

We hire Premium Connectors to:

• Nudge deals along that are currently stuck

• Create sponsored LinkedIn / Twitter posts

• Mention Hifive in their podcasts or newsletter

3. Cost Efficiency and CAC Reduction

One of the most compelling outcomes of our Connector strategy is its cost-effectiveness. By relying on warm introductions and leveraging our networks, we've managed to keep the cost per quality meeting between $300-$500. This efficiency significantly lowers our overall Customer Acquisition Cost (CAC), a crucial metric for any growth-focused company.